Safety Tips For First Time Home Buyers
How often have you passed by a piece of advertising for a project or property that is ludicrous? Not because of how unaffordable it is, but quite the opposite. Hoardings across the city today advertise down payments that cost less than the average couch, fully furnished flats that can supposedly be purchased at the drop of a hat, and endless views that would cost a pretty penny all at your doorstep. This is a stepping stone to the ‘dark side of marketing’ (a real thing!), where you haven’t been fully manipulated yet, you aren’t technically being lied to, and you convince yourself against all prevailing experience that this is an achievable promise. It isn’t. If today you were verbally told that you could secure a home for less than 30 lakhs, you would not be convinced, because it is human nature to believe that if something is ‘too good to be true’ it’s because it usually is. However, take that same information, aesthetically designed, splashed on a hoarding, and protected b...